Why Sweden keeps producing unicorns (and what your business can learn from their success)
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For the past decade, the global startup playbook has been clear: grow at all costs and dominate through visibility. Sweden has played a different game, one of profitability and sustainability—and is outperforming as a result. The country now ranks among the top 10 globally for unicorn companies, and first in Europe per capita, with 46+ billion-euro startups and counting. Earlier this year, vibe coding unicorn Lovable became the fastest growing software-startup in history, reaching $100 million i
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