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4d ago
Why Did This 106-Year-Old American Brand Become Japanese Fashion?
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Can Eddie Bauer Japan capture some of the magic that The North Face Japan has found? That question immediately sprang to mind in 2023 when Eddie Bauer, the struggling century-old American outdoor label, relaunched in Japan. There are many parallels between the two labels: Both are American heritage brands with a distinct Japan-only line run by a separate company. Both labels are also re-creating old American gear as new stylish everyday-wear, and the names of their high-end diffusion labels — Th
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