Why J.J. Abrams' $1.19 Billion 'Star Trek' Reboot Trilogy Failed
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In 2009, J.J. Abrams had done the impossible: he successfully rebooted Star Trek. One of the most iconic franchises in pop culture history, years of continuity across multiple series and films had made the series inaccessible to a mainstream audience, to the point that Star Trek: Nemesis was beaten at the box office by Maid in Manhattan on opening weekend. J.J. Abrams' masterfully directed reboot not only made Star Trek cool, but gave audiences a fresh jumping-on point for the franchise. With a
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