The Durango Hasn’t Changed Since 2011, And Just Posted Its Best Sales In 20 Years
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Durango sales surged despite its aging platform and minimal updates.
V8 availability and pricing adjustments helped drive renewed demand.
Buyers are favoring simplicity over tech-heavy modern SUVs.
Any executive who walked into an automotive boardroom today and pitched something akin to the Dodge Durango might get laughed out of the room. It doesn’t have giant infotainment screens, electrification, or even some downsized engines to eke out better fuel economy. Despite all that,
V8 availability and pricing adjustments helped drive renewed demand.
Buyers are favoring simplicity over tech-heavy modern SUVs.
Any executive who walked into an automotive boardroom today and pitched something akin to the Dodge Durango might get laughed out of the room. It doesn’t have giant infotainment screens, electrification, or even some downsized engines to eke out better fuel economy. Despite all that,
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