Not sold in Korea, these Bhc menu items become local favorites abroad
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Fans of Bhc, a Korean fried chicken franchise, may think that its signature menu items sold here reflect the brand entirely. But beyond customer-favorites such as Kwassak King, Bburinkle and Soy Garlic King, there are menu items that, while unbeknownst to Korean consumers, are now thriving in the company’s global markets. How did these menu options end up being more popular outside Korea when the company’s primary goal is to make them a hit at home? Lee Seok-dong, a menu development team leader
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