Jetblue was allegedly snooping on customers’ personal data to dynamically alter prices, and now it’s getting sued big time
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A proposed class action lawsuit has been filed against JetBlue, alleging that the airline utilizes customer personal data to dynamically manipulate ticket prices, The Guardian reported. This legal action, which landed in Brooklyn federal court late on Wednesday, centers on the controversial concept of surveillance pricing. The plaintiff in the case, Andrew Phillips, argues that the carrier hides its use of digital trackers to set fares and shares this sensitive information with third parties to
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