As its 'we can change' campaign continues, Xbox unveils new logo, and it's an intentional blast from the past
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It continues to be all change at Xbox. Following the departure of Phil Spencer in February, new CEO Asha Sharma has made some major moves to re-energise the Xbox brand, frequently summoning the spirit of the console's glory days in a bid to win back the support of a flagging fanbase. And that work now continues with the launch of a redesigned Xbox logo, seemingly intentionally evoking the lurid green of Xbox past.
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