💼 Business 5h ago · Harry McCracken

Can Sam Altman make proving you’re human seem cool—and essential?

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Can Sam Altman make proving you’re human seem cool—and essential?
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Hello again, and welcome back to Fast Company’s Plugged In.
Last weekend, I stopped by a gadget kiosk at my local mall—but not to buy a phone case or get a cracked screen replaced. Instead, I was there to get my irises and face scanned by a device called the Orb so I could receive a credential known as a World ID. Its purpose: to provide verifiable proof I’m a human being.
Like everyone on the internet, I have grudgingly accepted the need to complete CAPTCHA tests, a truly irritating form of per

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