Xbox ‘re-evaluating’ exclusivity and AI use as it teases Project Helix
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Asha Sharma and Matt Booty are leading the charge (Microsoft)
Microsoft’s new gaming CEO has outlined the future of Xbox, including a potential pivot on exclusive games and an emphasis on ‘flexible pricing’.
Xbox boss Asha Sharma has been in charge for two months but she’s already made some notable announcements within that time, including a price drop for Xbox Game Pass and a codename reveal for Microsoft’s next console.
When her appointment was announced, Sha
Microsoft’s new gaming CEO has outlined the future of Xbox, including a potential pivot on exclusive games and an emphasis on ‘flexible pricing’.
Xbox boss Asha Sharma has been in charge for two months but she’s already made some notable announcements within that time, including a price drop for Xbox Game Pass and a codename reveal for Microsoft’s next console.
When her appointment was announced, Sha
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