Can D2C Be ElasticRun’s Most Profitable Bet Yet?
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India’s B2B ecommerce segment has rapidly evolved from a fragmented, kirana-led system into a tech-driven, digitised supply chain. But with the unabated rise of quick commerce platforms, the industry is undergoing yet another transformation.
The focus has shifted from efficient distribution to rapid fulfilment, with expectations moving from next-day delivery to same-day and even sub-two-hour timelines. This is pushing players to decentralise inventory, build hyperlocal networks, and prioritise
The focus has shifted from efficient distribution to rapid fulfilment, with expectations moving from next-day delivery to same-day and even sub-two-hour timelines. This is pushing players to decentralise inventory, build hyperlocal networks, and prioritise
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