💻 Technology 1d ago · Tim Hardwick

Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO

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Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO
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Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor, John Ternus.





The Maps app launched with mislabeled landmarks, faulty directions, and a user experience that fell well short of Google Maps at the time. "The product wasn't ready, and we thought it was because we were testing more of local kind of s

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