Google confirms side-by-side ads are here for YouTube mobile
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Credit: Joe Maring / Android Authority
TL;DR
Google has confirmed that side-by-side ads for livestreams are now rolling out to mobile after launching on desktop and TVs last year.
While the livestream video remains visible during the ad, the stream’s audio is intentionally muted in favor of the advertisement.
The format is designed for automated mid-rolls to keep viewers connected to the broadcast visual without a full-screen takeover.
Yesterday, we reported on YouTube seemingly testing a n
TL;DR
Google has confirmed that side-by-side ads for livestreams are now rolling out to mobile after launching on desktop and TVs last year.
While the livestream video remains visible during the ad, the stream’s audio is intentionally muted in favor of the advertisement.
The format is designed for automated mid-rolls to keep viewers connected to the broadcast visual without a full-screen takeover.
Yesterday, we reported on YouTube seemingly testing a n
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