Nespresso explores flavor with new one-touch capsule coffeemaker
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Nespresso Korea unveiled its new marketing campaign aimed at the thriving capsule coffee market here on Thursday with the introduction of its new Vertuo Up coffeemaker. The Korean subsidiary launched a new brand campaign asserting coffee is more than a simple beverage but rather something to explore based on personal desire — exploration enabled by the Vertuo Up's one-touch function that preheats in just three seconds. The new campaign is in response to Korea’s evolving coffee culture, driven by
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