Streaming platforms bet on sports broadcasting to lock in subscribers
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Streaming platforms are increasingly turning to live sports broadcasting as a strategy to retain subscribers, with the trend now extending beyond traditional sports into esports, industry officials said Thursday. As platforms look for new ways to hold onto subscribers in an increasingly crowded market, live sports and esports are emerging as some of their most reliable tools. They said the appeal of live sports for streaming platforms is rooted in the nature of the content itself. Unlike dramas
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