📰 Media & Journalism 2d ago · Kimeko McCoy

Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal

Digiday
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Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
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Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform.



Last month, The League launched its first LinkedIn campaign, “Network here. Find me on The League.” It worked with 10 LinkedIn creators — founders and entrepreneurs — who were also verified League members. It’s part of the dating app’s larger efforts to retool its media mix, exploring more niche channels outsi

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