The best (and worst) Apple products under Tim Cook [Video]
![The best (and worst) Apple products under Tim Cook [Video]](https://9to5mac.com/wp-content/uploads/sites/6/2026/04/tim-cook-achievements.jpg?quality=82&strip=all&w=1600)
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People love to compare Tim Cook’s tenure to that of Steve Jobs’. They say that Apple hasn’t been able to innovate under Tim Cook and that he never had his iPhone-level moment. In Cook’s defense, no other company or CEO has had an iPhone-level moment since that 2007 announcement. But just because he never had his iPhone moment doesn’t mean nothing happened. Under Tim Cook, Apple didn’t just coast. It built on what Steve Jobs created, and instead of chasing one massive breakthrough, Apple built mu
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