✈️ Travel 1d ago · John Ollila

Hyatt CEO Mark Hoplamazian Thinks Our Points Obsession Is “Objectifying” & Would Prefer “Emotional Relationships” Instead

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Hyatt CEO Mark Hoplamazian Thinks Our Points Obsession Is “Objectifying” & Would Prefer “Emotional Relationships” Instead
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Hyatt CEO Mark Hoplamazian was a speaker at the 2026 International Hospitality Investment Forum (IHIF) EMEA in Berlin this week, delivering a sermon on the “sanctity” of loyalty.

CoStar News was present at the event and filed a story about Hyatt’s CEO’s take on loyalty, which is rather eye-opening: we should forget points and build an emotional relationship with this Chicago-based company instead.
Apparently, when you email Hyatt to complain that your Globalist Suite Upgrade wasn’t

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