Hyatt CEO Says Good Loyalty Programs Are About Experiences, Not Points
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Hyatt CEO Mark Hoplamazian just made some comments about hotel loyalty programs, which I think OMAAT readers will find to be interesting. While I think some will take issue with the premise of what he’s saying, I’m not sure he’s wrong, though there is some nuance to it.
Hyatt CEO says points can make people feel objectified
Hyatt’s CEO recently spoke at the 2026 International Hospitality Investment Forum EMEA, and the topic of hotel loyalty programs came up. World of Hyatt is one of the fa
Hyatt CEO says points can make people feel objectified
Hyatt’s CEO recently spoke at the 2026 International Hospitality Investment Forum EMEA, and the topic of hotel loyalty programs came up. World of Hyatt is one of the fa
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