✈️ Travel 15h ago · Wunderkind + Skift

New Guide: The Identity Gap Holding Back Travel Marketing Performance

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New Guide: The Identity Gap Holding Back Travel Marketing Performance
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Skift Take: Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.Read the Complete Story On Skift

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