Young Koreans flock to Daiso amid high inflation
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A Daiso store in Sinchon, western Seoul, was crowded with college students on Wednesday evening. “There’s something fun about shopping at Daiso,” said Song Seung-min, a 26-year-old college student who stopped by to browse the cosmetics section. “It makes me feel rich because I can buy all kinds of things without actually spending much.” Thrift-driven spending grows amid high inflation The rising popularity of Daiso shopping is part of an emerging consumer trend among Koreans in their 20s and 30s
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