🇯🇵 Japan 1d ago · Casey Baseel

Almost all Japanese women say they dislike random gacha/blind-box toys in survey

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Almost all Japanese women say they dislike random gacha/blind-box toys in survey
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Instead of the supposed excitement and mystery, many fans just want the item they want.

Between capsule toy machines and blind-box figures, pins, and other trinkets, you could say this is the golden age for random-purchase fan merch in Japan. Part of the appeal, ostensibly, is the excitement born from uncertainty, since you won’t know what you’ve got until after you make the purchase, but are fans really happy about this arrangement?
To investigate, Tokyo-based consulting firm Hamaru Strategy c

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