🇮🇳 India
2d ago
Gold stays golden, but Indians tweak buying strategy
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Bengaluru: India's appetite for gold and jewellery remains deeply entrenched, and the just-concluded Akshaya Tritiya once again reinforces this cultural and economic bond. Yet beneath steady demand, a clear shift is underway — consumers are increasingly balancing tradition with value consciousness, favouring lighter, design-led jewellery, and more flexible purchase formats.Even as gold prices hovered near record highs, driven by a strengthening US dollar and geopolitical tensions, demand remaine
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