FROM MOVIES TO MATCHES
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Palace Amusement Company Limited is leveraging live sports and alternative content to unlock new revenue streams as it confronts declining attendance and persistent challenges in the cinema industry.
Under a new partnership with Trend Media and Caribbean Premiere Sports Limited (CPSL) — operators of Rush Sports and Rush Prime TV — cinema-goers, starting in May, will be able to view live sporting events and premium lifestyle programming in theatres.
The initiative forms part of Palace’s broader
Under a new partnership with Trend Media and Caribbean Premiere Sports Limited (CPSL) — operators of Rush Sports and Rush Prime TV — cinema-goers, starting in May, will be able to view live sporting events and premium lifestyle programming in theatres.
The initiative forms part of Palace’s broader
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