Nissan Wants Cheap Cars. Tariffs Don’t
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Tariffs make pricing entry models difficult in the current market.
CEO believes sedans still hold a place despite shrinking demand.
Future plans may include a model priced near today’s Kicks if viable.
Nissan is mapping out its next chapter with AI playing a central role, backed by a fresh lineup of ICE, electric, and hybrid models. An all-new Rogue and a redesigned Juke are part of that push. Some of what’s coming will move further upmarket, but Nissan says it isn’
CEO believes sedans still hold a place despite shrinking demand.
Future plans may include a model priced near today’s Kicks if viable.
Nissan is mapping out its next chapter with AI playing a central role, backed by a fresh lineup of ICE, electric, and hybrid models. An all-new Rogue and a redesigned Juke are part of that push. Some of what’s coming will move further upmarket, but Nissan says it isn’
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