📰 Media & Journalism Apr 15, 2026 · Joanna Cummings

Inside the making of FIPP Congress 2026: What does a media business need to survive the next decade?

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Inside the making of FIPP Congress 2026: What does a media business need to survive the next decade?
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As planning gets underway for Congress 2026 in Madrid, Cobus Heyl on fundamentals, the Trust Economy, and why the world’s turbulence belongs on the main stage.



The theme this year is “FIPP 101: The Fundamentals of Media’s Future.” Where did that idea come from?



Last year was FIPP’s centenary. A milestone like that invited a level of reflection, even as we looked ahead. What followed was a simple question: what actually matters now and into the future in a worl

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