A United Takeover Could Fix The Biggest Problem At American Airlines — It Still Tries To Compete With Spirit Instead Of Delta
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A United takeover would be terrible for competition, but it could solve the problem that has defined American Airlines for more than a decade: the carrier still acts like a high-cost airline trying to compete with Spirit and Frontier instead of leaning into the premium strengths of its network, people, and loyalty program. That is why American has so often underused great assets, underinvested in product, and struggled to tell employees and customers what kind of airline it actually wants to be.
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