🚗 Automotive
1d ago
Can Denza really establish itself as a luxury brand?
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As Denza prepares to hunt Porsche customers, we ask: is glitz and glamour enough to join the old guard?
The BYD-owned Denza brand has thrust itself onto the European stage with a lavish launch event at the Palais Garnier in Paris.
This cinematic, blockbuster-scale soirée marked its official entry into the European market - and it was by far and away the most opulent launch event I've ever attended.
The Palais Garnier is, of course, the Parisian opera house. Completed in 1875, it's a bona fide c
The BYD-owned Denza brand has thrust itself onto the European stage with a lavish launch event at the Palais Garnier in Paris.
This cinematic, blockbuster-scale soirée marked its official entry into the European market - and it was by far and away the most opulent launch event I've ever attended.
The Palais Garnier is, of course, the Parisian opera house. Completed in 1875, it's a bona fide c
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