🦄 Startups & VC 12h ago · Lachlan Brown

Somewhere between 1995 and 2010, patience stopped being a virtue and became a market failure – and we built an entire civilization on top of that assumption

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Somewhere between 1995 and 2010, patience stopped being a virtue and became a market failure – and we built an entire civilization on top of that assumption
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Here’s a thing I’ve been turning over: impatience isn’t a personality flaw anymore. It’s infrastructure. It’s baked into the checkout flow, the autoplay queue, the notification stack, the entire architecture of how we interact with the world. Somewhere between 1995 and 2010, a bunch of very smart engineers and product designers looked at the human tendency to wait and decided it was a bug, not a feature. And honestly, we just let them run with it.
I know this becaus

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