💼 Business 2d ago · Eva Roytburg

This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting ‘Poppi be Poppi’

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This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting ‘Poppi be Poppi’
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Allison Ellsworth admits she’s not the typical founder story. She was, by her own telling, “a solid C student,” a partier, someone who got arrested during spring break and later found herself driving across the country working in oil and gas research. Even now, after selling Poppi for $2 billion, she doesn’t try to polish herself into the platonic image of a consumer founder.



 “I do TikToks in Crocs and socks with my hair in a ponytail,” she told Fortune. “I’m just a normal person.”



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