💼 Business Apr 12, 2026 · Geoff Colvin

Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty

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Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty
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Does being an early adopter to AI protect a company in an AI-induced market panic?



Apparently not, based on the experience of Intuit, best known for TurboTax and QuickBooks—and the worst performing stock in the S&P 500 as this year opened. It was a twist in fate for the software company: Intuit is a big name in tax and personal accounting software, and its stock is Wall Street royalty, smashing the S&P Index over the company’s 33 years as a publicly traded company. But in January and

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