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Ludacris, NBC Sports team up for 'It's Time' spot promoting NBA Playoffs return to NBC
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"It's Time."The NBA Playoffs return to NBC — and make their debut on Peacock — on Sunday, April 19. To celebrate that return home, NBC Sports has partnered with Ludacris — the three-time GRAMMY Award-winning recording artist, actor, and philanthropist — for an NBA playoffs promotional spot called "It's Time."IT'S. TIME. The NBA Playoffs begin April 19 on NBC and Peacock. pic.twitter.com/DQ1YfPkXk5— Ludacris (@Ludacris) April 11, 2026The song is Ludacris' rein
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