Advertisers In Limbo As BARC India May Delay Compliance Under New TRP Regime
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As India’s television industry recalibrates under a new ratings framework, one question is quietly shaping boardrooms and media plans alike: when will reliable audience data return?
With BARC India likely to seek more time to comply with the government’s new TRP regime, advertisers and media buyers are now left waiting, navigating a phase of continued measurement uncertainty that directly impacts TV ad spends.
BARC Seeks More Time
According to recent developments, Broadcast Audience Re
With BARC India likely to seek more time to comply with the government’s new TRP regime, advertisers and media buyers are now left waiting, navigating a phase of continued measurement uncertainty that directly impacts TV ad spends.
BARC Seeks More Time
According to recent developments, Broadcast Audience Re
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