How K-pop drives album sales with lifestyle goods
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In K-pop, the album is no longer just something fans collect. It has evolved into something they use, incorporating music into their daily lives through practical items. Long a cornerstone of the industry’s revenue model, physical albums have survived the streaming era not by combining with digital platforms, but by changing form. What began as CDs bundled with photobooks, posters and randomized inclusions evolved into merchandise such as keychain albums. Now, a new phase is taking shape, one th
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