The K-pop streaming illusion
Source ↗
👁 0
💬 0
Little in K-pop feels organic anymore. Everyone involved seems to know this at some level. We all know the numbers are fake. The fans, the media, the labels all know. And yet most participate in an elaborate, mutually sustained fiction that the numbers mean what numbers used to mean. This helps explain the exhaustion. An ambient fatigue reacting to the K-pop world. The YouTube view in K-pop is more a unit of work than cultural influence. It’s thousands (tens of thousands?) of highly coordinated
Comments (0)