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2d ago
Why Usyk Wearing Stone Island Is Bigger Than Usyk
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You probably saw Oleksandr Usyk's Stone Island campaign and thought, "Huh, just another namedrop." He’s a world champion boxer, globally known, easy choice. But his Stone Island turn actually goes way deeper.Usyk’s modeling gig isn’t a big deal just because Usyk is famous. Nearly every Stone Island campaign star is famous. No, Usyk is different because he grew up around Stoney the same way that a lot of Ukrainians grew up around Stoney. This campaign was his coming-home moment. Bu
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