Samyang Foods' Buldak to return as official partner of Coachella Festival
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Samyang Foods’ Buldak brand — known for its intensely spicy “fire chicken” ramen and sauces — will return as the official ramen and hot sauce partner of the 2026 Coachella Valley Music and Arts Festival, organizers said, marking its second consecutive year in the role and extending its distinction as the first Korean brand to secure an official partnership with one of the world’s largest music events. The festival runs April 10–12 and April 17–19 in Indio, California. This year’s program will ce
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