Your Brain On Black Friday (The Hidden Psychology Of Sales)
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Tomorrow is Thanksgiving. Which means in 48 hours, your inbox is going to explode with “savings.”
Except here’s the thing: most of those “savings” aren’t savings at all.
Let me break down what’s actually happening to your brain during Black Friday.
Truth #1: You can’t save money by spending it.
That 40 percent off Instant Pot you weren’t planning to buy?
You didn’t “save” anything. You spent $90 impulsively.
Retailers know t
Except here’s the thing: most of those “savings” aren’t savings at all.
Let me break down what’s actually happening to your brain during Black Friday.
Truth #1: You can’t save money by spending it.
That 40 percent off Instant Pot you weren’t planning to buy?
You didn’t “save” anything. You spent $90 impulsively.
Retailers know t
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