For United, Luxury is In the Little Things
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A translucent wall. A closet. A snack bar. A big TV. These aren’t things that we think of as being front and center when it comes to how people choose their airline, but when you add them up as United has done, they have the desired effect. With a little more time in between me and United’s recent media day, I’ve been able to think bigger picture about how United looks at things. And every often, that big picture… is small.
Sure, United did show off some big, new, s
Sure, United did show off some big, new, s
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