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How Yes Madam fixed salons’ biggest problems and built a 58-city empire
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India’s beauty services market is booming, but beneath the gloss lies a trust problem. Fake products, uneven pricing, and unreliable service quality have become common complaints. For brothers Mayank and Aditya Arya, the problem became personal. After calling a local salon professional home, their wives reported red, irritated skin. The cause? Counterfeit products are passed off as premium brands. Digging deeper, the founders uncovered a widespread problem: bulk bottles of brands like L'Oré
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