Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
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No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality […]
The post Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing appeared
The post Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing appeared
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