Rob Rausch Fronts Crown Royal’s Surprising New Camo Collab
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Amber Asaly/Crown Royal
Crown Royal is stepping into the outdoors in a major way. For the first time ever, the whisky brand has teamed up with Realtree to launch a limited-edition camo capsule collection, reimagining its signature purple bag with Realtree’s instantly recognizable APX camouflage pattern. The collaboration marks a big moment for Crown Royal, transforming one of its most iconic brand elements into something entirely new while still staying true to its roots.
Rob Rausch
Crown Royal is stepping into the outdoors in a major way. For the first time ever, the whisky brand has teamed up with Realtree to launch a limited-edition camo capsule collection, reimagining its signature purple bag with Realtree’s instantly recognizable APX camouflage pattern. The collaboration marks a big moment for Crown Royal, transforming one of its most iconic brand elements into something entirely new while still staying true to its roots.
Rob Rausch
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