Measuring the wrong future
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The Last Word: Readiness beats past performance.
It is still considered good management to hit your numbers. Revenue targets met, costs controlled, margins protected, the dashboard glowing green, the board reassured that performance is on track. It all looks sensible, disciplined, even impressive. And yet more organisations are discovering, usually later than they should, that they can meet every target they set for themselves and still move steadily towards irrelevance.
That is the trap.
It is still considered good management to hit your numbers. Revenue targets met, costs controlled, margins protected, the dashboard glowing green, the board reassured that performance is on track. It all looks sensible, disciplined, even impressive. And yet more organisations are discovering, usually later than they should, that they can meet every target they set for themselves and still move steadily towards irrelevance.
That is the trap.
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