Your Easter candy is still expensive — even with cheaper cocoa
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Cocoa prices have plunged from last year's record highs — but shoppers are still paying more for Easter chocolate, Wells Fargo says.Why it matters: Once food companies raise prices, they're slow to bring them back down when ingredient costs fall — even as consumers are expected to spend a record $24.9 billion on Easter this year, according to the National Retail Federation. State of play: Major chocolate companies raised prices by up to 20% during the cocoa spike in 2024-2025, per a Wells Fargo
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