Meet the Gallerists Trading White Cubes for Unconventional Architecture
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Entering the “white cube” of a contemporary art gallery is like entering a liminal state. Artworks appear to float free of context, stripped bare from the noise of the outside world. Though the term itself entered the art world lexicon in 1976 with critic Brian O’Doherty’s three-part Artforum essay titled “Inside the White Cube,” the proliferation of these spaces runs concurrent with the rise of modern art. Vienna’s Secession Building was one of the first major sites to incorporate white walls i
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