Ad trackers now account for over 10 percent of global internet traffic
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AdGuard has released its latest Ad Trackers Report, an annual look at how advertising and tracking systems affect internet traffic worldwide. The report shows that ad trackers accounted for 10.22 percent of global internet traffic in 2025, marking a clear increase compared to the 7.84 percent recorded in 2024. The figures reflect what the company describes as "raw requests", meaning the initial connections made when a page loads. These requests are often invisible to users but are triggered alon
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