Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It
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It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ad revenue siphoned away from premium publishers – further eroding high-quality video inventory. If programmatic video is going to mature […]
The post Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It appeared first on AdExchanger.
The post Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It appeared first on AdExchanger.
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